Brand Development, Identity System, Package Design, Website, Print Collateral, Environmental, Social Media Integration
Our work with FEW Spirits™ began when antiquated “dry” laws in Evanston, Illinois ended. Having the distinction of being the first legally licensed distillery in the birthplace of the Temperance Movement, FEW Spirits™ placed us in charge of developing a brand story that incorporated that history with an eye towards the burgeoning niche market of premium small-batch spirits. Inspired by an era of intrigue and discovery, our printed labels were designed with the specific ability to evolve as additional spirits are introduced to the current line-up without deviating from the core brand. And as an overlooked aspect of any start-up, we drove the brand-familiarity point home by designing a website that stays true to their identity, too.
Website: www.fewspirits.com
