Brand Development, Website
When you spend all your time perfecting and performing your craft, sometimes self-promotion falls on your list of priorities. When Chicago Area Pediatricians approached us to update their website, we were excited to deliver a web presence to match their good-natured friendliness and well-respected position in the community. As one of the most established practices in the area, we didn’t want to just design a website without creating a brand character that families could connect with. Playful without being childish, we delivered a contemporary representation of their accomplished nature with an innocent sophistication. And with design cues that can easily translate to their existing office, brand recognition that leads to brand loyalty, has just been crossed off the priority list.
Website: www.chicagoareapeds.com
