Brand Development, Website, Print Campaign, Apparel
After acquisition by Westinghouse Electric Company, Aggressive Equipment required a comprehensive branding and market expansion campaign. Relatively unknown in their market place, we needed to create immediate product awareness to generate sales. We began by building a website which acted as an product catalog, allowing customers to connect to the entire product line. Then we drove traffic to it though a series of print ads. This enabled Aggressive Equipment to expand their dealer and rental network into all of the energy industrial corridors in the United States, increasing their sales and revenue.
